Going Viral: Building Communities Through 'Trigger Marketing' In The Algorithm Age

Experience Talks - Creator Square Publicidade e Marketing

Stellar Trigger is a Copenhagen based digital marketing agency promoting, brands, films and series in 'Trigger Cities' in Latin America and South East Asia to capture international audiences. Learn how this approach fosters significant fanbase growth and streaming platform momentum, shaping global consumption patterns. This talk will unveil the secrets to achieving viral success in the digital age, demonstrating its impact across diverse entertainment sectors.

Speakers

Foto do palestrante Felipe Martinez Palacio

Felipe Martinez | Palestrante

Stellar Music

Felipe runs Stellar Latin America - a cutting-edge music marketing agency specializing in exporting music and culture across Latin America and Southeast Asia. Known for innovative TikTok campaigns with global artists like Billie Eilish, Karol G, Beyoncé, and MC Menor JP, Stellar is the leading agency of choice for major and independent labels to connect artists to “high-quality” fans. With deep roots in cities like São Paulo, Mexico City, and Bogotá, Stellar excels at creating culturally relevant strategies that transcend borders. Passionate about Brazilian music, the agency is dedicated to helping local artists take their sounds global, showcasing the richness of Brazil’s culture to the world.

Ryan Peterson | Palestrante

Executive working across breaking new artists and re-activating catalogues with a focus on SE Asia and Latin America. Big believer in the youth and spend way too much time consuming short-form content!