Sponsored Novabrasil - From Mass to Mass - How to Enhance Your Reach?

Soundbeats Mídia e Entretenimento Futuro Tendências Tecnologia Negócios Consumo

In times of data, niche and access to digital platforms, it is increasingly difficult to come across an artist and be effectively surprised by something new. Executives and professionals in the music industry talk about the fundamental role that mass media plays in increasing reach. How to be a hit from North to South?

Speakers

Fabiane Pereira | Palestrante

Novabrasil FM

Fabiane Pereira, an award-winning journalist and radio personality, received the 2022 APCA award in the RADIO category. Leading the PAPO DE MÚSICA channel with millions of YouTube plays, she hosts VOZES DA VEZ and RADAR ENTREVISTA on NOVABRASIL FM, reaching 450+ cities and millions of listeners. At NOVABRASIL, she serves as an artistic curator and previously hosted the pioneering radio program FARO. Holding a Master's in Communication, Culture, and Information Technology from Instituto Universitário de Lisboa, Fabiane was honored as the best music journalist at the WME Awards in 2019 and 2021

Juliana Medeiros | Palestrante

Globo

Leading Globo's Music Production department for telenovellas, series and films, Juliana Medeiros started her path in the company in 2017 and, since than, worked in the selection of repertoire for the soundtracks of over 40 projects for TV Globo and Globoplay. Before dedicating herself to music in audiovisual, Juliana worked in A&R and Marketing in independent record label Biscoito Fino and Sony Music Entertainment Brazil.

Maria Rita | Palestrante

One of the greatest and most awarded voices in Brazilian music, Maria Rita began singing professionally at the age of 24. The daughter of singer Elis Regina and musician César Camargo Mariano, she made a stunning entry into the music market, selling one million copies of her debut album, “Maria Rita” (2003). This album earned her three Latin Grammy Awards in the categories of Best MPB Album, Best Portuguese Language Song (“A festa”), and Best New Artist - the only artist from Brazil to win a trophy in this category to date, among others.

Bruno Barros | Moderador

Bruno Barros has a career spanning more than a decade in audiovisual, he is currently director of the program "Sem Censura" and variety production manager at TV Brasil (EBC). His accumulated experience leading several television programs, including as a presenter, gave him contact with the dynamics of production, content and direction. At TV Brasil, its work goes beyond the cameras, engaging teams and contributing to projects having relevance and being included in the values ??of quality public communication.