Behind The Scenes Of The Creative Direction That Drives Memorable Shows

Soundbeats 2 Negócios Criatividade

How to create a truly memorable show? What are the elements in the construction of this project? How to translate ideas into reality? Responsible for some of the shows that marked the history of Pop and mainstream music in Brazil, Drica Lara will talk about behind the scenes of her success stories success. Talent Manager and Creative Director, Drica is responsible for creating singer Ludmilla's show at Rock in Rio 2022 and Coachella 2024, in addition to having signed IZA and Matuê's shows at The Town in 2023. The executive will talk about the challenges and creative opportunities in the sector that increasingly prioritizes quality and unique experiences.

Speakers

Drica Lara | Palestrante

COACHELLA, LATIN GRAMMY, CANNES, TIMES SQUARE, ROCK IN RIO, LOLLAPALOOZA, THE TOWN ON HER PORTFOLIO, DRICA LARA DELIVERS INTERNATIONAL STANDARD RESULTS WITH THE AGENCY NEON Considered the best stage designer at the biggest festivals in Brazil, Creative director, talent manager, and Trends professor at the Brazilian university PUCPR. From Brazil, she is a multidisciplinary professional who blends creativity, technique, strategy and management in all projects she is involved in.

Láisa Naiane | Moderadora

POPline.Biz é Mundo da Música

Nominated in 2022 and 2023 as “Best Music Journalist” at the WME Awards, @laainaiane has a degree in Social Communication from UFBA. She began her career in the Press Relations market, working with artists such as Ivete Sangalo, Saulo (ex-Banda Eva) and Alinne Rosa. She was involved in the communication strategy of artists such as: Valesca Popozuda, Lexa, among others. In 2016, together with his partner, Mila Ventura, they founded Mundo da Música, the 1st portal with specific content for the music market. In 2020, they started a joint venture with POPline, expanding content fronts and creating a 360 hub of daily information about the music industry called @poplinebizmm.