Data x Creativity - The Era of Content Pasteurization

Soundbeats Inteligência Artificial Mídia e Entretenimento Futuro Tendências Tecnologia Negócios Consumo

The pasteurization of artistic content in the music industry is a complex phenomenon, influenced by a variety of economic, cultural and social factors. While the search for commercial success is an industry reality, based on data and numbers, it is important to value diversity and originality in music. But how to work with data creatively without plasticizing the market?

Speakers

Larissa Luz | Palestrante

Larissa is multiple. Making her art a political tool, a singer since she was a teenager, she released the album Mudança in (2012), Território Conquistado (2016)-which received a Latin Grammy nomination, and Trovão (2019). Creative director, she curated the Brazilian edition of the largest black culture festival in the world, AFROPUNK. As an actress, she played the diva Elza Soares in the theater, debuted in audiovisual in 2020 in a film directed by Lázaro Ramos. This year, she debuted at GNT as the presenter of Saia Justa, launched the EP Deusa Dulov in partnership with Tropkillaz and will make her first appearance at Rock in Rio in September.

Dedé Teicher | Moderadora

Passionate about music, I've been playing the drums since I was 12 years old, for a decade I was on the road with my band, Scracho, and I became a television presenter talking precisely about music. Since 2013, I've been working on Multishow/Canal Bis, and since then, I've participated in the live broadcasts of the major festivals and shows that the channel holds, such as Lollapalooza, which happened recently.

Jonathan Ferr | Palestrante

Called the “Standard Boy of Brazilian Jazz” by the newspaper El País, and “Shaman of Jazz” by Veja magazine, pianist Jonathan Ferr is one of the most celebrated names in the new generation of Brazilian jazz. Nominated for several music awardsc in Brazil, Ferr explores the boundaries of the genre with hip hop and eletronic in an out-of-the-box urban fusion. Combining spirituality and Afrofuturism, With a strong expression in fashion, Ferr has already been on the cover of important publications, such as Lofficiel and Ela. In addition to collaborations with brands such as Dior, Isaac Silva, Leandro Castro among others. Jonathan Ferr represents provocative art with new imaginative possibilities.

Rayane Brum | Palestrante

Having worked at Multishow and BIS Channels, Rayane Brum has gained extensive experience in various live music projects and festivals across Brazil. Focused on the independent music market, Rayane currently works at Altafonte as a Digital Strategy Specialist. She is responsible for managing relationships with digital platforms, aiming to create new opportunities for artists and develop effective strategies to enhance music releases. Rayane is also dedicated to growth and innovation in the music scene.